alessandra galli designer
AIRC
RicercalCubo
Ricercalcubo is an exhibition commissioned by AIRC, a foundation for cancer research, and produced in collaboration with TheFabLab and ToScience. I contributed to this project in a cross-functional way starting from the branding of the exhibition. From a graphic point of view, I created the logo, the brochure and the rollup to be displayed at the entrance of the exhibition. I was in charge of the graphic realization of the four stations representing different scenarios. And finally, I created the videos present at each stand.
There is a type of scientific research called basic or fundamental research that arises from the curiosity or intuition of researchers and has no immediate practical purpose. However, it is precisely from this type of pure and disinterested research that unpredictable discoveries have often arisen, which have had extraordinary repercussions, for example, in the field of oncology. Through the narration of stories about research and researchers, the interactive exhibition "Ricercalcubo" takes us on a path of exploration into the world of basic research, showing different aspects of it. The focal point of the exhibition itinerary is a totem, a black cube, symbolizing the unknown and providing access to the thematic stations of the exhibition. But without knowledge, solutions cannot be found. Therefore, it is necessary to understand how to connect the fragments to illuminate part of the many faces of cancer research (AIRC, 2022).